Approximately, 93% of buyers say that they use the Internet to help find a home. Today, more than ever, how your home is presented online is probably the most important marketing tool. That's why we have professionals photograph every home we list for sale. And we are picky too... we've partnered with some of the best photographers. Our philosophy is to go "all-out" when it comes to doing what it takes to sell your home.
I've listed some information below to help you prep as well as recorded a 30-second video to give you a general overview of how to prepare for your photoshoot. Please note that the goal here is to not make this process overwhelming. If you feel overwhelmed, just give us a call
Rent a storage unit now, because you’ll be needing it. (Especially as many charities aren’t even taking donations for the time being.) For one, you don’t want any potential tripping hazards to get in the way of your Realtor’s tour. Second, the less you have in your home, the easier it will be for potential buyers to get a feel for the dimensions of a space. Since they can’t be there in person, it’s difficult to get a sense of a room’s scale on a screen. Furniture and accessories seem “bigger” when viewed on video and can easily create an overwhelming look.
Artificial light casts yellow tones that you might not notice in person, but definitely notice on camera. That’s why professional videographers (and influencers) always strive to shoot when there’s the most natural light in a space. Take note of the time during the day when your home has the most sunlight (and also note any parts of your home that happen to get the least sunlight). This will help your Realtor when scheduling their virtual showings or recording their video tour.
Tip: If there are areas of your home that don’t get much sunlight, replace the bulbs in the light fixtures with white LED bulbs.
Whether your Realtor opts for a live stream or a pre-recorded video tour, potential buyers will have many more questions than they would during a traditional open house. Assist your Realtor by making a list of room dimensions, the approximate age of appliances, the finishes of the various counters and cabinets in the home, any information about recent additions or renovations, etc.