Selling a home is one of the largest transactions people will undertake in their lifetime. It can also be one of the most frustrating processes. Choose the wrong agent and you could end up with a horrible experience and an unsold home.

It used to be that putting a for sale sign, posting your home on the MLS, and doing an open house was considered an agent's best efforts for marketing your home. With most buyers spending an average of 3 weeks online researching homes, how do you ensure your home listing will remain fresh and at the top of the search? Here are 5 questions that you need to ask your agent when selling your home in today's digitally driven world.

Top 5 Questions To Ask

(1) What is the marketing plan for my home?

Remember that just doing enough is not enough when it comes to selling your home. The more marketing and exposure that your home has online and offline, the more chances you have of selling your home on your terms. Be sure the agent shows you a plan and that the plan has many avenues for advertising your home.

(2) How much money do you allocate to the marketing plan of my home?

Oh, this is a good one 😀 The one nice thing about being a seller is that these upfront costs are typically covered by your agent. This is not a time for the agent to be cheap. Have your agent breakdown the costs. To make your listing stand out, your agent should have professional photography, 3D tours, drone tours (if appropriate), and social media marketing.

(3) 92% of homebuyers search and inquire online for homes.
How do you track and respond to those inquiries 24/7?

In today's online environment, buyers expect an immediate response when they request information online. Ask the agent about the systems in place to respond and track those inquiries and ask them to show you.

(4) What is your social media marketing plan for my home?

One in five webpage views in the United States occurs on Facebook. With the average time spent on social media totaling 20 minutes. Be sure you understand how your home is going to be marketed on social media.

(5) What is your marketing plan after my home has been on the market for a week?

This is a crucial question to ask. A new home listing gets the most views and interest the first 24-48 hours. After that, it gets lost online when other new listings are posted. How does the agent plan to keep your listing fresh online?

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